Michael S. Kerman

Michael is a highly-regarded business and marketing executive who delivers exceptional results and delighted customers for companies of all size and across multiple industries. He has consistently solved some of the most complex challenges facing business including:

  • Lead Generation and Sales Pipeline Growth

  • Becoming Customer-centric

  • New Market Entry

  • Reinvigorating Tired Messaging

  • Differentiated Go-to-Market strategies

  • Digital Marketing Transformation

  • Product Line expansion & rationalization

  • New Product Development and Launch

  • Mergers & Acquisitions

ABOUT  ME

Michael is an accomplished marketing executive with more than 20 years of experience across marketing, product management and general management.  He had helped close many large deals and retain blue-chip clients including Ameriprise, McKesson, HSBC, ABM AMRO, Pfizer, Intel and more.

Michael has demonstrated success in companies large and small, from software to hardware and services and across more than 12 countries.  Early in his career, Michael helped start ECI Technology, a pioneer in the field of electrochemical test equipment and a Deloitte "Fast 100" award-winner.

Along the way, Michael earned a degree in Chemistry from Binghamton University, Masters coursework in Computer Science at Hofstra University and an MBA from University of North Carolina at Chapel Hill. 

  

Originally from Long Island NY, Michael now lives in suburban Philadelphia with this wife Rachel and two daughters.  Michael enjoys cooking, gardening, whitewater rafting and family time.

OUTSIDE  OF  WORK

Coaching and Mentoring

A firm believer in giving back to the community and helping others achieve their personal and professional goals, Michael has worked with a number of fine universities in the Greater Philadelphia area including:
  • Mentor, Baiada Entrepreneurship Center, Drexel University
  • Guest Lecturer, Drexel University School of Business
  • Coach, Fox School of Business Competition, Temple University
  • Greater Philadelphia Senior Executive Group (GPSEG, now Beacon)

Consulting

Beyond work and volunteering, Michael also provides consulting services, helping solve complex, time-sensitive challenges that are essential to revenue growth, greater operational efficiency and improved profitability and shareholder value.  Key areas of focus include: 
  • Operational and Organizational Assessments
  • Messaging and Value Proposition Workshops
  • Go-to-Market Workshops
  • Marketing "Turn-Around" Planning and Execution

Michael Kerman © 2019.  All Rights Reserved

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