Builder of Brands and Businesses

  • Commercialized more than 100 solutions driving more than $3B in revenue

  • Transformed struggling $8M products into $200M communications product line

  • Launched family of 15 modular solutions in 9 months, reversing slide in market share

  • Increased overall marketing contribution to bookings from 20% to 43% in under 18 months

  • Influenced 87% of deals over $100,000 and increased inbound activity by 48% in 7 mos

  • Contributed more than $30M in TCV wins at Amerprise, Intel, McKesson and Tufts University

  • Identified new $600M market opportunity, three new product lines and grew emerging business by 50% y/y

Proven Leader for a Dynamic World

  • Former Corporate Officer for $200M public company

  • Led Marketing functions in 4 different organizations

  • Deep experience working with Boards of Directors, Private Equity investors

  • Transformational experience... from Agile to Waterfall, from on-premise to SaaS, from siloed to integrated marketing 

  • Demonstrated success at cross-functional alignment

  • Skilled at identifying new growth opportunities

  • "The Confidence to Lead, The Humility to Learn and the IQ to Win"

Builder of Teams, Developer of Talent

  • Builder of high-performance teams, ranging from 3 to 300

  • Built and managed teams across the "3 C's"... countries, continents and cultures.

  • Understand how to harness the power of Millennials, Boomers and Generation X'ers

  • Assimilated people, products and processes during more than 12 acquisition


Building a Marketing Capability

Roles:       Chief Marketing Officer

Business:   Risk and Compliance solutions for anti-                                         money laundering and customer due diligence

Markets:    Global banks, financial institutions and fintechs


Digital Marketing

Marketing Strategy

Demand/Lead Gen

Go To Market


Value Proposition

Branding/Thought Leadership

Press/Analyst Relations

Channel Management

Persona Development

Sales Enablement

Market Research

Product Management

Roadmap Development

Voice of Customer

Customer Advisory Boards

Technology Planning




Data Protection/Backup

Network/Systems Management

IT Outsourcing

Service Desk/Service Management

Application Modernization

Security Management

AML/KYC Compliance

Contract & Rebate Management


Financial Services



Discrete Manufacturing


Michael Kerman © 2020.  All Rights Reserved

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