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Accomplished Marketing and Technology Executive
Michael S. Kerman
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Michael Kerman
Jun 21, 2019
3 min read
5 Good Ideas for CMOs
Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
Michael Kerman
Mar 2, 2019
3 min read
The Perils of Managing a Marketing Budget
During my recent travels, I met up with a CMO of a large company. We were commiserating about how non-marketing executives immediately...
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