Michael S. Kerman

First, my thoughts and prayers are with everyone trying to stay safe, those impacted both financially and medically by the pandemic and everyone who doesn't ...

Now that the company holiday party is over, here are the remaining 6 questions that every marketing leader should be prepared to answer… 7. Have you explored...

Well, 2019 is coming to end which means everyone is heads-down trying to close-out Q4 and get their 2020 plans and budgets in-place. So, I’d like to break wi...

Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better understand buyer insigh...

In Part I of this blog, we covered the groundwork that needs to be put in place to ensure the success of these functions. Now, we focus on enablement and emp...

How many times have you or your leadership team uttered one (or more) of the following phrases in some degree of desperation: “We have to reduce our cost of ...

Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle customers. This is true...

In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this report to be extrem...

Whether it is during a consulting engagement, a job interview or even at a dinner party (yes, it did just come up at a dinner party!), everyone is perplexed ...

Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of the C-suite positions,...

I just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He was spending approxim...

There other night, I was attending a local business professional networking event (I'm a big believer in "networking for life"). You know the format.... drin...

HBR and McKinsey have had some really interesting articles. Check them out (along with my $0.02) on my LinkedIn Profile.

I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone reinforce such an im...

Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or Spring Training. I, on ...

During my recent travels, I met up with a CMO of a large company. We were commiserating about how non-marketing executives immediately dive down to the tacti...

Even after all of these years, I still hear the common lament which comes in two forms: “Marketing produces all of this content and nobody reads it” “Marketi...

So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital Strategy: The Four Fights Y...

A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was particularly troubled by, sur...

(Part 2 of 2) OK, so you've concluded two things: 1) You're responsible for making a customer advisory board a huge success. 2) There are significant pitfall...