Michael KermanApr 7, 20202 min5 Tips for Better WebinarsNot a day goes by when I don't get an invitation to attend a webinar. With everyone working from home and all travel- and face-to-face...
Michael KermanMar 21, 20202 minBefore You Hit Delete... Think Again!First, my thoughts and prayers are with everyone trying to stay safe, those impacted both financially and medically by the pandemic and...
Michael KermanDec 18, 20193 minThe 12 Questions of 2020 Marketing (Part II)Now that the company holiday party is over, here are the remaining 6 questions that every marketing leader should be prepared to answer…...
Michael KermanDec 11, 20193 minThe 12 Questions of 2020 Marketing (Part I)Well, 2019 is coming to end which means everyone is heads-down trying to close-out Q4 and get their 2020 plans and budgets in-place. So,...
Michael KermanDec 2, 20195 minWhat Your Customers Told MeOver the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...
Michael KermanNov 2, 20193 min7 Steps for Lead Development Rep Success - Part IIIn Part I of this blog, we covered the groundwork that needs to be put in place to ensure the success of these functions. Now, we focus...
Michael KermanOct 28, 20194 min7 Steps for Lead Development Rep Success - Part IHow many times have you or your leadership team uttered one (or more) of the following phrases in some degree of desperation: “We have to...
Michael KermanOct 3, 20194 min5 Common Customer Journey Mapping MistakesCustomer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...
Michael KermanAug 22, 20196 minThe Marketing Journey ParadoxIn preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
Michael KermanJul 11, 20193 minThe Value of Social Media MarketingWhether it is during a consulting engagement, a job interview or even at a dinner party (yes, it did just come up at a dinner party!),...
Michael KermanJun 21, 20193 min5 Good Ideas for CMOsMost blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
Michael KermanApr 18, 20193 minStopping Runaway Event SpendI just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...
Michael KermanApr 3, 20194 minUp and To the Right, PleaseThere other night, I was attending a local business professional networking event (I'm a big believer in "networking for life"). You know...
Michael KermanMar 27, 20191 minVisit Me on LinkedInHBR and McKinsey have had some really interesting articles. Check them out (along with my $0.02) on my LinkedIn Profile.
Michael KermanMar 17, 20193 minMarketing and Innovation: An Under-Valued PartnershipI was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...
Michael KermanMar 6, 20192 minHas Marketing Lost Its Focus?Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...
Michael KermanMar 2, 20193 minThe Perils of Managing a Marketing BudgetDuring my recent travels, I met up with a CMO of a large company. We were commiserating about how non-marketing executives immediately...
Michael KermanFeb 19, 20194 minTen Steps for Keeping Your Content KingEven after all of these years, I still hear the common lament which comes in two forms: “Marketing produces all of this content and...
Michael KermanFeb 12, 20193 minDigital Marketing: Fight the Right FightSo, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...
Michael KermanFeb 5, 20193 minMarketing in a GDPR WorldA few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was...