5 Tips for Better Webinars
Not a day goes by when I don't get an invitation to attend a webinar. With everyone working from home and all travel- and face-to-face...
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Michael Kerman
- Mar 21, 2020
- 2 min
Before You Hit Delete... Think Again!
First, my thoughts and prayers are with everyone trying to stay safe, those impacted both financially and medically by the pandemic and...
30 views0 comments
Michael Kerman
- Dec 18, 2019
- 3 min
The 12 Questions of 2020 Marketing (Part II)
Now that the company holiday party is over, here are the remaining 6 questions that every marketing leader should be prepared to answer…...
32 views0 comments
Michael Kerman
- Dec 11, 2019
- 3 min
The 12 Questions of 2020 Marketing (Part I)
Well, 2019 is coming to end which means everyone is heads-down trying to close-out Q4 and get their 2020 plans and budgets in-place. So,...
18 views0 comments
Michael Kerman
- Dec 2, 2019
- 5 min
What Your Customers Told Me
Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...
42 views0 comments
Michael Kerman
- Nov 2, 2019
- 3 min
7 Steps for Lead Development Rep Success - Part II
In Part I of this blog, we covered the groundwork that needs to be put in place to ensure the success of these functions. Now, we focus...
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Michael Kerman
- Oct 28, 2019
- 4 min
7 Steps for Lead Development Rep Success - Part I
How many times have you or your leadership team uttered one (or more) of the following phrases in some degree of desperation: “We have to...
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Michael Kerman
- Oct 3, 2019
- 4 min
5 Common Customer Journey Mapping Mistakes
Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...
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Michael Kerman
- Aug 22, 2019
- 6 min
The Marketing Journey Paradox
In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
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Michael Kerman
- Jul 11, 2019
- 3 min
The Value of Social Media Marketing
Whether it is during a consulting engagement, a job interview or even at a dinner party (yes, it did just come up at a dinner party!),...
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Michael Kerman
- Jun 21, 2019
- 3 min
5 Good Ideas for CMOs
Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
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Michael Kerman
- Apr 17, 2019
- 3 min
Stopping Runaway Event Spend
I just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...
20 views0 comments
Michael Kerman
- Apr 3, 2019
- 4 min
Up and To the Right, Please
There other night, I was attending a local business professional networking event (I'm a big believer in "networking for life"). You know...
21 views0 comments
Michael Kerman
- Mar 26, 2019
- 1 min
Visit Me on LinkedIn
HBR and McKinsey have had some really interesting articles. Check them out (along with my $0.02) on my LinkedIn Profile.
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Michael Kerman
- Mar 17, 2019
- 3 min
Marketing and Innovation: An Under-Valued Partnership
I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...
7 views0 comments
Michael Kerman
- Mar 6, 2019
- 2 min
Has Marketing Lost Its Focus?
Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...
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Michael Kerman
- Mar 2, 2019
- 3 min
The Perils of Managing a Marketing Budget
During my recent travels, I met up with a CMO of a large company. We were commiserating about how non-marketing executives immediately...
17 views0 comments
Michael Kerman
- Feb 19, 2019
- 4 min
Ten Steps for Keeping Your Content King
Even after all of these years, I still hear the common lament which comes in two forms: “Marketing produces all of this content and...
15 views0 comments
Michael Kerman
- Feb 12, 2019
- 3 min
Digital Marketing: Fight the Right Fight
So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...
11 views0 comments
Michael Kerman
- Feb 4, 2019
- 3 min
Marketing in a GDPR World
A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was...
47 views0 comments
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