Customer Intimacy

Keeping Business Simple

Michael Kerman

What Your Customers Told Me

Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...

Michael Kerman

5 Common Customer Journey Mapping Mistakes

Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...

Michael Kerman

The Value of Social Media Marketing

Whether it is during a consulting engagement, a job interview or even at a dinner party (yes, it did just come up at a dinner party!),...

Michael Kerman

Marketing and Innovation: An Under-Valued Partnership

I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...

Michael Kerman

Has Marketing Lost Its Focus?

Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...

Michael Kerman

Customer Advisory Boards: The Sequel

(Part 2 of 2) OK, so you've concluded two things: 1) You're responsible for making a customer advisory board a huge success. 2) There are...

Michael Kerman

Oh, No... Customer Advisory Boards!

(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...