Michael S. Kerman

Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...

Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...

Whether it is during a consulting engagement, a job interview or even at a dinner party (yes, it did just come up at a dinner party!),...

I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...

Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...

(Part 2 of 2) OK, so you've concluded two things: 1) You're responsible for making a customer advisory board a huge success. 2) There are...

(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...