Michael KermanDec 2, 20195 minWhat Your Customers Told MeOver the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...
Michael KermanOct 3, 20194 min5 Common Customer Journey Mapping MistakesCustomer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...
Michael KermanJul 11, 20193 minThe Value of Social Media MarketingWhether it is during a consulting engagement, a job interview or even at a dinner party (yes, it did just come up at a dinner party!),...
Michael KermanMar 17, 20193 minMarketing and Innovation: An Under-Valued PartnershipI was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...
Michael KermanMar 6, 20192 minHas Marketing Lost Its Focus?Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...
Michael KermanJan 31, 20194 minCustomer Advisory Boards: The Sequel(Part 2 of 2) OK, so you've concluded two things: 1) You're responsible for making a customer advisory board a huge success. 2) There are...
Michael KermanJan 29, 20192 minOh, No... Customer Advisory Boards!(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...