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Michael Kerman
Dec 2, 20195 min read
What Your Customers Told Me
Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...
43 views0 comments


Michael Kerman
Oct 3, 20194 min read
5 Common Customer Journey Mapping Mistakes
Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...
13 views0 comments


Michael Kerman
Jul 11, 20193 min read
The Value of Social Media Marketing
Whether it is during a consulting engagement, a job interview or even at a dinner party (yes, it did just come up at a dinner party!),...
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Michael Kerman
Mar 17, 20193 min read
Marketing and Innovation: An Under-Valued Partnership
I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...
3,186 views0 comments


Michael Kerman
Mar 6, 20192 min read
Has Marketing Lost Its Focus?
Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...
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Michael Kerman
Jan 31, 20194 min read
Customer Advisory Boards: The Sequel
(Part 2 of 2) OK, so you've concluded two things: 1) You're responsible for making a customer advisory board a huge success. 2) There are...
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Michael Kerman
Jan 29, 20192 min read
Oh, No... Customer Advisory Boards!
(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...
19 views0 comments
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