Transformation

Keeping Business Simple

Michael Kerman

What Your Customers Told Me

Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...

Michael Kerman

5 Common Customer Journey Mapping Mistakes

Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...

Michael Kerman

The Marketing Journey Paradox

In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...

Michael Kerman

5 Good Ideas for CMOs

Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...

Michael Kerman

Digital Marketing: Fight the Right Fight

So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...

Michael Kerman

The Digital Transformation Blues

As a business executive and marketing professional, I know I'm supposed to embrace all that is good about the "digital transformation"...