What Your Customers Told Me
Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...
top of page
Keeping Business Simple
Search
Michael Kerman
Oct 3, 20194 min read
5 Common Customer Journey Mapping Mistakes
Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...
13 views0 comments
Michael Kerman
Aug 22, 20196 min read
The Marketing Journey Paradox
In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
3 views0 comments
Michael Kerman
Jun 21, 20193 min read
5 Good Ideas for CMOs
Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
12 views0 comments
Michael Kerman
Feb 12, 20193 min read
Digital Marketing: Fight the Right Fight
So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...
11 views0 comments
Michael Kerman
May 8, 20172 min read
The Digital Transformation Blues
As a business executive and marketing professional, I know I'm supposed to embrace all that is good about the "digital transformation"...
7 views0 comments
bottom of page