Michael S. Kerman

Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better understand buyer insigh...

Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle customers. This is true...

In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this report to be extrem...

Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of the C-suite positions,...

So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital Strategy: The Four Fights Y...

As a business executive and marketing professional, I know I'm supposed to embrace all that is good about the "digital transformation" wave. After all, it's ...