What Your Customers Told Me
Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...
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Michael Kerman
- Oct 3, 2019
- 4 min
5 Common Customer Journey Mapping Mistakes
Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...
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Michael Kerman
- Aug 22, 2019
- 6 min
The Marketing Journey Paradox
In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
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Michael Kerman
- Jun 21, 2019
- 3 min
5 Good Ideas for CMOs
Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
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Michael Kerman
- Feb 12, 2019
- 3 min
Digital Marketing: Fight the Right Fight
So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...
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Michael Kerman
- May 8, 2017
- 2 min
The Digital Transformation Blues
As a business executive and marketing professional, I know I'm supposed to embrace all that is good about the "digital transformation"...
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