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What Your Customers Told Me
Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...
Michael Kerman
Dec 2, 20195 min read


5 Common Customer Journey Mapping Mistakes
Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...
Michael Kerman
Oct 3, 20194 min read


The Marketing Journey Paradox
In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
Michael Kerman
Aug 22, 20196 min read


5 Good Ideas for CMOs
Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
Michael Kerman
Jun 21, 20193 min read


Digital Marketing: Fight the Right Fight
So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...
Michael Kerman
Feb 12, 20193 min read


The Digital Transformation Blues
As a business executive and marketing professional, I know I'm supposed to embrace all that is good about the "digital transformation"...
Michael Kerman
May 8, 20172 min read
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