Purpose - It's Not Just for Millennials
Everywhere I turn, I read that Millennials only want to work for “purpose-driven” companies, with executive recruiting firm Korn-Ferry...
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Michael Kerman
- Jan 9, 2020
- 2 min
Happy New Year, except...
Normally, the first blog of the year is filled with a delicious recap of 2019 or the optimistic forecasts and musings about 2020. I have...
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Michael Kerman
- Aug 22, 2019
- 6 min
The Marketing Journey Paradox
In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
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Michael Kerman
- Mar 17, 2019
- 3 min
Marketing and Innovation: An Under-Valued Partnership
I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...
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Michael Kerman
- Apr 21, 2017
- 2 min
Disagree and Commit as a Strategic Asset
Much is being said and written about Jeff Bezos' recent letter to Amazon shareholders and his focus on "Day 1" companies. He makes a...
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