Culture

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Michael Kerman

Purpose - It's Not Just for Millennials

Everywhere I turn, I read that Millennials only want to work for “purpose-driven” companies, with executive recruiting firm Korn-Ferry...

Michael Kerman

Happy New Year, except...

Normally, the first blog of the year is filled with a delicious recap of 2019 or the optimistic forecasts and musings about 2020. I have...

Michael Kerman

The Marketing Journey Paradox

In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...

Michael Kerman

Marketing and Innovation: An Under-Valued Partnership

I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...

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Michael Kerman

Disagree and Commit as a Strategic Asset

Much is being said and written about Jeff Bezos' recent letter to Amazon shareholders and his focus on "Day 1" companies. He makes a...