Michael KermanFeb 182 minPurpose - It's Not Just for MillennialsEverywhere I turn, I read that Millennials only want to work for “purpose-driven” companies, with executive recruiting firm Korn-Ferry going so far as to cal...
Michael KermanJan 92 minHappy New Year, except...Normally, the first blog of the year is filled with a delicious recap of 2019 or the optimistic forecasts and musings about 2020. I have to start with a vent...
Michael KermanAug 22, 20196 minThe Marketing Journey ParadoxIn preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this report to be extrem...
Michael KermanMar 17, 20193 minMarketing and Innovation: An Under-Valued PartnershipI was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone reinforce such an im...
Michael KermanApr 21, 20172 minDisagree and Commit as a Strategic AssetMuch is being said and written about Jeff Bezos' recent letter to Amazon shareholders and his focus on "Day 1" companies. He makes a number of great points ...