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Michael Kerman
Apr 7, 20202 min read
5 Tips for Better Webinars
Not a day goes by when I don't get an invitation to attend a webinar. With everyone working from home and all travel- and face-to-face...
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Michael Kerman
Apr 17, 20193 min read
Stopping Runaway Event Spend
I just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...
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Michael Kerman
Feb 4, 20193 min read
Marketing in a GDPR World
A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was...
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Michael Kerman
Jan 25, 20192 min read
The Big Event... or Not
If there is one aspect of marketing that is always hotly debated, it's that of trade shows and other similar events. I know of no other...
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Michael Kerman
May 30, 20173 min read
Jump-starting the Marketing Engine
A friend of mine recently shared with me that his company re-organized and now, he "owns Marketing too!" despite never having any formal...
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