Michael S. Kerman

Not a day goes by when I don't get an invitation to attend a webinar. With everyone working from home and all travel- and face-to-face...

I just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...

A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was...

If there is one aspect of marketing that is always hotly debated, it's that of trade shows and other similar events. I know of no other...

A friend of mine recently shared with me that his company re-organized and now, he "owns Marketing too!" despite never having any formal...