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5 Tips for Better Webinars
Not a day goes by when I don't get an invitation to attend a webinar. With everyone working from home and all travel- and face-to-face...
Michael Kerman
Apr 7, 20202 min read
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Stopping Runaway Event Spend
I just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...
Michael Kerman
Apr 17, 20193 min read
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Marketing in a GDPR World
A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was...
Michael Kerman
Feb 4, 20193 min read
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The Big Event... or Not
If there is one aspect of marketing that is always hotly debated, it's that of trade shows and other similar events. I know of no other...
Michael Kerman
Jan 25, 20192 min read
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Jump-starting the Marketing Engine
A friend of mine recently shared with me that his company re-organized and now, he "owns Marketing too!" despite never having any formal...
Michael Kerman
May 30, 20173 min read
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