Something's Brewing!
OK, so it's been a little while since my last post; well, more like 2+ years to be exact. However, I've been really busy avoiding COVID...
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Michael Kerman
Nov 5, 20202 min read
The Sacred Role of Hiring Manager
OK, I know. It's been a long, long time since my last post but I have a legit reason. I've been working hard in a really cool role as the...
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Michael Kerman
Mar 10, 20203 min read
Selling in a Pandemic Economy
First, a couple of important disclaimers. I've never formally held the title of "salesman" nor have I ever had to sell during a Pandemic....
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Michael Kerman
Jan 9, 20202 min read
Happy New Year, except...
Normally, the first blog of the year is filled with a delicious recap of 2019 or the optimistic forecasts and musings about 2020. I have...
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Michael Kerman
Dec 18, 20193 min read
The 12 Questions of 2020 Marketing (Part II)
Now that the company holiday party is over, here are the remaining 6 questions that every marketing leader should be prepared to answer…...
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Michael Kerman
Dec 11, 20193 min read
The 12 Questions of 2020 Marketing (Part I)
Well, 2019 is coming to end which means everyone is heads-down trying to close-out Q4 and get their 2020 plans and budgets in-place. So,...
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Michael Kerman
Nov 24, 20193 min read
Fixing the Hiring Process
I estimate that I’ve spent at least 30% of my managerial career identifying, hiring, mentoring and retaining high-caliber talent. I’m...
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Michael Kerman
Aug 22, 20196 min read
The Marketing Journey Paradox
In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
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Michael Kerman
Aug 13, 20195 min read
5 Important Business Lessons from Whitewater Rafting
A few weeks ago, I went with some friends to western PA to camp and go whitewater rafting on the Youghiogheny river (extra points if you...
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Michael Kerman
Jun 21, 20193 min read
5 Good Ideas for CMOs
Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
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Michael Kerman
Mar 26, 20191 min read
Visit Me on LinkedIn
HBR and McKinsey have had some really interesting articles. Check them out (along with my $0.02) on my LinkedIn Profile.
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Michael Kerman
Mar 17, 20193 min read
Marketing and Innovation: An Under-Valued Partnership
I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...
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Michael Kerman
Mar 6, 20192 min read
Has Marketing Lost Its Focus?
Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...
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Michael Kerman
Mar 2, 20193 min read
The Perils of Managing a Marketing Budget
During my recent travels, I met up with a CMO of a large company. We were commiserating about how non-marketing executives immediately...
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Michael Kerman
Feb 12, 20193 min read
Digital Marketing: Fight the Right Fight
So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...
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Michael Kerman
Feb 4, 20193 min read
Marketing in a GDPR World
A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was...
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Michael Kerman
Jan 29, 20192 min read
Oh, No... Customer Advisory Boards!
(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...
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Michael Kerman
Jun 12, 20172 min read
Is your CMO too "Cart-centric" ?
It seems like every article written and every marketing job posting is about lead generation, and it's not surprising. After all, despite...
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Michael Kerman
May 30, 20173 min read
Jump-starting the Marketing Engine
A friend of mine recently shared with me that his company re-organized and now, he "owns Marketing too!" despite never having any formal...
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Michael Kerman
May 8, 20172 min read
The Digital Transformation Blues
As a business executive and marketing professional, I know I'm supposed to embrace all that is good about the "digital transformation"...
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