Michael S. Kerman

First, a couple of important disclaimers. I've never formally held the title of "salesman" nor have I ever had to sell during a Pandemic. For those of you wh...

Normally, the first blog of the year is filled with a delicious recap of 2019 or the optimistic forecasts and musings about 2020. I have to start with a vent...

Now that the company holiday party is over, here are the remaining 6 questions that every marketing leader should be prepared to answer… 7. Have you explored...

Well, 2019 is coming to end which means everyone is heads-down trying to close-out Q4 and get their 2020 plans and budgets in-place. So, I’d like to break wi...

I estimate that I’ve spent at least 30% of my managerial career identifying, hiring, mentoring and retaining high-caliber talent. I’m really proud when I loo...

In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this report to be extrem...

A few weeks ago, I went with some friends to western PA to camp and go whitewater rafting on the Youghiogheny river (extra points if you can pronounce it!). ...

Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of the C-suite positions,...

HBR and McKinsey have had some really interesting articles. Check them out (along with my $0.02) on my LinkedIn Profile.

I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone reinforce such an im...

Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or Spring Training. I, on ...

During my recent travels, I met up with a CMO of a large company. We were commiserating about how non-marketing executives immediately dive down to the tacti...

So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital Strategy: The Four Fights Y...

A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was particularly troubled by, sur...

(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of no other topic (may...

It seems like every article written and every marketing job posting is about lead generation, and it's not surprising. After all, despite all of the tremendo...

A friend of mine recently shared with me that his company re-organized and now, he "owns Marketing too!" despite never having any formal marketing training. ...

As a business executive and marketing professional, I know I'm supposed to embrace all that is good about the "digital transformation" wave. After all, it's ...

Much is being said and written about Jeff Bezos' recent letter to Amazon shareholders and his focus on "Day 1" companies.  He makes a number of great points ...

In my 25 years in high-tech, I've spent a lot of time building and leading both product management and marketing teams. I've watched product managers spend e...