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Something's Brewing!
OK, so it's been a little while since my last post; well, more like 2+ years to be exact. However, I've been really busy avoiding COVID...
Michael Kerman
May 18, 20221 min read


The Sacred Role of Hiring Manager
OK, I know. It's been a long, long time since my last post but I have a legit reason. I've been working hard in a really cool role as the...
Michael Kerman
Nov 5, 20202 min read


Selling in a Pandemic Economy
First, a couple of important disclaimers. I've never formally held the title of "salesman" nor have I ever had to sell during a Pandemic....
Michael Kerman
Mar 10, 20203 min read


Happy New Year, except...
Normally, the first blog of the year is filled with a delicious recap of 2019 or the optimistic forecasts and musings about 2020. I have...
Michael Kerman
Jan 9, 20202 min read


The 12 Questions of 2020 Marketing (Part II)
Now that the company holiday party is over, here are the remaining 6 questions that every marketing leader should be prepared to answer…...
Michael Kerman
Dec 18, 20193 min read


The 12 Questions of 2020 Marketing (Part I)
Well, 2019 is coming to end which means everyone is heads-down trying to close-out Q4 and get their 2020 plans and budgets in-place. So,...
Michael Kerman
Dec 11, 20193 min read


Fixing the Hiring Process
I estimate that I’ve spent at least 30% of my managerial career identifying, hiring, mentoring and retaining high-caliber talent. I’m...
Michael Kerman
Nov 24, 20193 min read


The Marketing Journey Paradox
In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
Michael Kerman
Aug 22, 20196 min read


5 Important Business Lessons from Whitewater Rafting
A few weeks ago, I went with some friends to western PA to camp and go whitewater rafting on the Youghiogheny river (extra points if you...
Michael Kerman
Aug 13, 20195 min read


5 Good Ideas for CMOs
Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
Michael Kerman
Jun 21, 20193 min read


Visit Me on LinkedIn
HBR and McKinsey have had some really interesting articles. Check them out (along with my $0.02) on my LinkedIn Profile.
Michael Kerman
Mar 26, 20191 min read


Marketing and Innovation: An Under-Valued Partnership
I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...
Michael Kerman
Mar 17, 20193 min read


Has Marketing Lost Its Focus?
Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...
Michael Kerman
Mar 6, 20192 min read


The Perils of Managing a Marketing Budget
During my recent travels, I met up with a CMO of a large company. We were commiserating about how non-marketing executives immediately...
Michael Kerman
Mar 2, 20193 min read


Digital Marketing: Fight the Right Fight
So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...
Michael Kerman
Feb 12, 20193 min read


Marketing in a GDPR World
A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was...
Michael Kerman
Feb 4, 20193 min read


Oh, No... Customer Advisory Boards!
(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...
Michael Kerman
Jan 29, 20192 min read


Is your CMO too "Cart-centric" ?
It seems like every article written and every marketing job posting is about lead generation, and it's not surprising. After all, despite...
Michael Kerman
Jun 12, 20172 min read


Jump-starting the Marketing Engine
A friend of mine recently shared with me that his company re-organized and now, he "owns Marketing too!" despite never having any formal...
Michael Kerman
May 30, 20173 min read


The Digital Transformation Blues
As a business executive and marketing professional, I know I'm supposed to embrace all that is good about the "digital transformation"...
Michael Kerman
May 8, 20172 min read
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