Michael S. Kerman

In Part I of this blog, we covered the groundwork that needs to be put in place to ensure the success of these functions. Now, we focus...

How many times have you or your leadership team uttered one (or more) of the following phrases in some degree of desperation: “We have to...

Even after all of these years, I still hear the common lament which comes in two forms: “Marketing produces all of this content and...