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5 Common Customer Journey Mapping Mistakes
Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...
Michael Kerman
Oct 3, 20194 min read
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The Marketing Journey Paradox
In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
Michael Kerman
Aug 22, 20196 min read
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Visit Me on LinkedIn
HBR and McKinsey have had some really interesting articles. Check them out (along with my $0.02) on my LinkedIn Profile.
Michael Kerman
Mar 26, 20191 min read
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Marketing and Innovation: An Under-Valued Partnership
I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...
Michael Kerman
Mar 17, 20193 min read
3,186 views
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