Michael S. Kerman

Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...

In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...

HBR and McKinsey have had some really interesting articles. Check them out (along with my $0.02) on my LinkedIn Profile.

I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...