Michael KermanOct 3, 20194 min read5 Common Customer Journey Mapping MistakesCustomer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...
Michael KermanAug 22, 20196 min readThe Marketing Journey ParadoxIn preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
Michael KermanMar 26, 20191 min readVisit Me on LinkedInHBR and McKinsey have had some really interesting articles. Check them out (along with my $0.02) on my LinkedIn Profile.
Michael KermanMar 17, 20193 min readMarketing and Innovation: An Under-Valued PartnershipI was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...
