Michael KermanApr 17, 20193 minStopping Runaway Event SpendI just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...
Michael KermanApr 3, 20194 minUp and To the Right, PleaseThere other night, I was attending a local business professional networking event (I'm a big believer in "networking for life"). You know...