Michael KermanApr 17, 20193 min readStopping Runaway Event SpendI just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...
Michael KermanMar 2, 20193 min readThe Perils of Managing a Marketing BudgetDuring my recent travels, I met up with a CMO of a large company. We were commiserating about how non-marketing executives immediately...