Michael S. Kerman

(Part 2 of 2) OK, so you've concluded two things: 1) You're responsible for making a customer advisory board a huge success. 2) There are...

(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...

If there is one aspect of marketing that is always hotly debated, it's that of trade shows and other similar events. I know of no other...

It seems like every article written and every marketing job posting is about lead generation, and it's not surprising. After all, despite...

A friend of mine recently shared with me that his company re-organized and now, he "owns Marketing too!" despite never having any formal...

As a business executive and marketing professional, I know I'm supposed to embrace all that is good about the "digital transformation"...

In my 25 years in high-tech, I've spent a lot of time building and leading both product management and marketing teams. I've watched...