Michael KermanJan 31, 20194 minCustomer Advisory Boards: The Sequel(Part 2 of 2) OK, so you've concluded two things: 1) You're responsible for making a customer advisory board a huge success. 2) There are...
Michael KermanJan 29, 20192 minOh, No... Customer Advisory Boards!(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...
Michael KermanJan 25, 20192 minThe Big Event... or NotIf there is one aspect of marketing that is always hotly debated, it's that of trade shows and other similar events. I know of no other...
Michael KermanJun 12, 20172 minIs your CMO too "Cart-centric" ?It seems like every article written and every marketing job posting is about lead generation, and it's not surprising. After all, despite...