Marketing in a GDPR World
A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was particularly troubled by, surprise, the General Data Protection Regulation or "GDPR". We met for lunch and he shared with me his situation which can be translated into the following statement: "How can I have a European marketing plan with GDPR in place? What can I do where?" Now, the first thing I did was to mention that he should get legal counsel