The 12 Questions of 2020 Marketing (Part II)
Now that the company holiday party is over, here are the remaining 6 questions that every marketing leader should be prepared to answer…...
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Michael Kerman
- Dec 11, 2019
- 3 min
The 12 Questions of 2020 Marketing (Part I)
Well, 2019 is coming to end which means everyone is heads-down trying to close-out Q4 and get their 2020 plans and budgets in-place. So,...
18 views0 comments
Michael Kerman
- Dec 2, 2019
- 5 min
What Your Customers Told Me
Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...
42 views0 comments
Michael Kerman
- Nov 2, 2019
- 3 min
7 Steps for Lead Development Rep Success - Part II
In Part I of this blog, we covered the groundwork that needs to be put in place to ensure the success of these functions. Now, we focus...
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Michael Kerman
- Oct 28, 2019
- 4 min
7 Steps for Lead Development Rep Success - Part I
How many times have you or your leadership team uttered one (or more) of the following phrases in some degree of desperation: “We have to...
5 views0 comments
Michael Kerman
- Oct 3, 2019
- 4 min
5 Common Customer Journey Mapping Mistakes
Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...
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Michael Kerman
- Aug 22, 2019
- 6 min
The Marketing Journey Paradox
In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
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Michael Kerman
- Jul 11, 2019
- 3 min
The Value of Social Media Marketing
Whether it is during a consulting engagement, a job interview or even at a dinner party (yes, it did just come up at a dinner party!),...
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Michael Kerman
- Jun 21, 2019
- 3 min
5 Good Ideas for CMOs
Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
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Michael Kerman
- Apr 17, 2019
- 3 min
Stopping Runaway Event Spend
I just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...
20 views0 comments
Michael Kerman
- Apr 3, 2019
- 4 min
Up and To the Right, Please
There other night, I was attending a local business professional networking event (I'm a big believer in "networking for life"). You know...
21 views0 comments
Michael Kerman
- Mar 17, 2019
- 3 min
Marketing and Innovation: An Under-Valued Partnership
I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...
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Michael Kerman
- Mar 6, 2019
- 2 min
Has Marketing Lost Its Focus?
Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...
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Michael Kerman
- Mar 2, 2019
- 3 min
The Perils of Managing a Marketing Budget
During my recent travels, I met up with a CMO of a large company. We were commiserating about how non-marketing executives immediately...
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Michael Kerman
- Feb 19, 2019
- 4 min
Ten Steps for Keeping Your Content King
Even after all of these years, I still hear the common lament which comes in two forms: “Marketing produces all of this content and...
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Michael Kerman
- Feb 12, 2019
- 3 min
Digital Marketing: Fight the Right Fight
So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...
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Michael Kerman
- Feb 4, 2019
- 3 min
Marketing in a GDPR World
A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was...
47 views0 comments
Michael Kerman
- Jan 29, 2019
- 2 min
Oh, No... Customer Advisory Boards!
(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...
19 views0 comments
Michael Kerman
- Jan 25, 2019
- 2 min
The Big Event... or Not
If there is one aspect of marketing that is always hotly debated, it's that of trade shows and other similar events. I know of no other...
24 views0 comments
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