The 12 Questions of 2020 Marketing (Part II)
Now that the company holiday party is over, here are the remaining 6 questions that every marketing leader should be prepared to answer… 7. Have you explored using purchase intent data to improve your prospecting efficiency and lead qualification process? It’s one thing to have a list of prospects to email or call, but where do you start? Is it largest-to-smallest? Perhaps “A” to “Z”? Perhaps you should be investigating using some type of purchase intent data to help your tar