Michael S. Kerman

Now that the company holiday party is over, here are the remaining 6 questions that every marketing leader should be prepared to answer…...

Well, 2019 is coming to end which means everyone is heads-down trying to close-out Q4 and get their 2020 plans and budgets in-place. So,...

Over the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...

In Part I of this blog, we covered the groundwork that needs to be put in place to ensure the success of these functions. Now, we focus...

How many times have you or your leadership team uttered one (or more) of the following phrases in some degree of desperation: “We have to...

Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...

In preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...

Whether it is during a consulting engagement, a job interview or even at a dinner party (yes, it did just come up at a dinner party!),...

Most blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...

I just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...

There other night, I was attending a local business professional networking event (I'm a big believer in "networking for life"). You know...

I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...

Well, I’ve been spending a lot of time lately thinking about attribution. Some people think about their summer plans or the Oscars or...

During my recent travels, I met up with a CMO of a large company. We were commiserating about how non-marketing executives immediately...

Even after all of these years, I still hear the common lament which comes in two forms: “Marketing produces all of this content and...

So, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...

A few days ago, I received a call from a CEO who wanted to get some advice on marketing. He has a head of marketing, but he was...

(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...

If there is one aspect of marketing that is always hotly debated, it's that of trade shows and other similar events. I know of no other...