Michael KermanAug 22, 20196 minThe Marketing Journey ParadoxIn preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
Michael KermanJun 21, 20193 min5 Good Ideas for CMOsMost blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
Michael KermanApr 17, 20193 minStopping Runaway Event SpendI just finished an interesting project. A marketing VP asked me to help him examine and potentially “right-size” his event spending. He...
Michael KermanMar 17, 20193 minMarketing and Innovation: An Under-Valued PartnershipI was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...