Michael KermanJul 11, 20193 minThe Value of Social Media MarketingWhether it is during a consulting engagement, a job interview or even at a dinner party (yes, it did just come up at a dinner party!),...
Michael KermanFeb 19, 20194 minTen Steps for Keeping Your Content KingEven after all of these years, I still hear the common lament which comes in two forms: “Marketing produces all of this content and...
Michael KermanFeb 12, 20193 minDigital Marketing: Fight the Right FightSo, I've got a little time to catch up on my reading and one of my favorites is the McKinsey Quarterly. Their article on "Digital...