Michael S. Kerman

Customer experience (CX) is all the rage these days as companies struggle to attract and retain increasingly sophisticated and fickle...

I was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...

(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of...