Michael KermanDec 2, 20195 minWhat Your Customers Told MeOver the past 9 months, I've been fortunate to be involved with 4 separate projects that all revolved around helping companies better...
Michael KermanAug 22, 20196 minThe Marketing Journey ParadoxIn preparing for a recent client presentation and proposal, I re-read Deloitte’s January 2019 report, “Beyond Marketing”. I’ve found this...
Michael KermanJun 21, 20193 min5 Good Ideas for CMOsMost blogs and articles tell you how to avoid worrying about this and that. This blog is different. With the shortest tenure of any of...
Michael KermanMar 17, 20193 minMarketing and Innovation: An Under-Valued PartnershipI was delighted to read Denise Lee Yohn’s an article in HBR entitled “Why Great Innovation Needs Great Marketing”and finally see someone...