Oh, No... Customer Advisory Boards!
(Part 1 of 2) Customer. Advisory. Boards. I've spent a lot of time in both traditional marketing and product management roles and know of no other topic (maybe besides tradeshows!) that elicit so many "oohs" and "ahhs" as well as groans - your truly, included. Here is the secret reason why.... Most companies do a terrible job of constructing and executing customer advisory boards! Oh sure, the concept is simple. Let's pull together some of our top customers and bounce product